Custom SEO

What does an SEO company really do? Isn’t optimizing my site just fixing the meta tags? No, SEO has become a complex and ongoing process and quick fixes as adjusting the meta tags do not longer exist.

• An SEO expert analyses your website. In order to do an effective job, he needs to really understand your website, know how it is structured and what the important webpages are. The expert needs to get a clear picture of the site as a whole.
• A good SEO company will conduct a keyword analysis to find the most relevant keywords for the website, to see which keywords are searched for and could drive targeted traffic. Also competitiveness should be analyzed. There are some less competitive keywords that still drive a lot of traffic, but could be easier to optimize for.
• Then the SEO expert will check the rankings of the website under the targeted keywords found in the previous analysis. This is to see where the site is ranking well and where not, so that the expert can see which areas need more attention then others.
• The websites that are currently in the top positions of the targeted keyword searches should then be checked out; what is their structure, title, number and quality of backlinks, etc. In other words, finding out how they got to that top ranking.
• The expert will have a look at the most important landing pages of your site and evaluate the content of it. Factors as keyword density and keyword prominence are included in the evaluation. Pages might have to be re-written.
• An SEO company also looks at the coding of the site. Search Engines see the website from a totally different point of view than the visitors, but this should be synchronized as much as possible.
• Before barging on a course of changes, the SEO expert will have to give an overview of his findings and make recommendations to optimize page elements, coding, meta tags, etc. This way it can be established that the SEO is working in the right direction and following the objectives of the client.
• Internal and External link structure are a major factor in the search engine’s algorithms. The SEO expert will examine your internal linking and start an external link building campaign with creative ways to build highly relevant incoming links.

An SEO expert will regularly track results of the implemented strategies, update the ranking reports, reflect on them and if necessary make new recommendations. It is also the task of an SEO expert to keep up to date on search engine rule changes and competitive site rank changes and respond to that.
SEO is an ongoing process and has most benefits if handled as a whole. Your SEO expert should have a good insight in all the factors and changes involved and implement strategies accordingly.